Thursday, February 28, 2013

Selima Spotting from Helsinki's Trend Optic

Our friends and stockists at Helsinki eyewear emporium Trend Optic had Elina take our cat-eyed Candace frame out for a street style spin, and by the looks of it, they make a perfect fit!

Wednesday, February 27, 2013

Bullett Magazine: Influential Theorists & their Signature Style

Taking a cue from our just released Freud sunshades produced with Neue Galerie and inspired by Sigmund Freud's iconic frames, Bullett Magazine considers the style of 15 revolutionary theorists including Herr Freud. From Derrida, Didion to Foucault and more, explore the sartorial senses of the world's greatest thinkers. Read the full article at

The Selima for Neue Galerie Freud sunshade is available exclusively at Neue Galerie in New York City and is available online for worldwide delivery. 

Tuesday, February 26, 2013

Selima Optique, Crewcuts & Haribo

Our Scout children's glasses produced in collaboration with J.Crew's Crewcuts, made an appearance in this recent Haribo candy ad spot.

Friday, February 22, 2013

Allure Russia, February 2013

From Allure Russian comes a colorful spread featuring our putty hued cat-eye Claire frames, styled by Anya Ziourova.

Discover the Claire at select stockists worldwide, Selima Optique stores and online

Thursday, February 21, 2013

Wednesday, February 20, 2013

Shop Selima Optique in Chicago at the MCA

Selima Optique is now available at Chicago’s Museum of Contemporary Art at 220 East Chicago Avenue.

Monday, February 18, 2013

Shop Selima Optique in Berlin at Specs Berlin

Selima Optique is proud to announce that we will soon be available at Berlin's legendary Specs Berlin at Alte Schönhauser Straße 39.

Friday, February 15, 2013

Vogue Paris, February 15, 2013

Russian fashion editor and streetstyle fav Anya Ziourova tops off a pearl strewn Chanel jacket with our graphic Love sunglasses, seen at New York Fashion week by Saskia Lawaks for Vogue Paris.

Discover the Love online

Selima Spotting: Hanneli in her Andy's

Diego Zuko of Harper's Bazaar captured fashion week fixture Hanneli Mustaparta out & about in the Andy this past week.

Discover the Andy online

Thursday, February 14, 2013

Happy Valentine's Day from Selima Optique

With Valentine's Day in mind we look back at the once popular 'Lover’s eyes,' hand-painted portraits on ivory which made for a truly sentimental token of affection in England, between the 1780's and 1830's.

Wednesday, February 13, 2013

Dusan Eye: Candice Swanepoel in the Alexandra

South African model Candice Swanepoel wears our Alexandra frame made in collaboration with photographer Dusan Reljin, and captured by him here.

For more info, view the Alexandra online today.

Friday, February 8, 2013

Selima for Neue Galerie Celebrates the Freud Sunshade

On Feb. 7th, we celebrated the Sigmund Freud inspired Freud sunshade produced in collaboration with Neue Galerie, at Neue Galerie's elegant compound with snapshots to be seen here.

The Freud is available exclusively at Neue Galerie and online at

Selima with Neue Galerie's Renee Price

Selima greets Jean Shafiroff, from the Board of Directors of the French Heritage Society 

Selima with guests

Thursday, February 7, 2013

Selima Optique x Creatures of the Wind Sunglasses Fall 2013

Limited edition sunglasses from Selima Optique x Creatures of the Wind graced the labels Fall/Winter 2013 runway.

A model board backstage 

Photos from top(1-4): Courtesy of -  Monica Feudi/FeudiGuaineri
Photos below(5-9): Courtesy of The New York Times

Tuesday, February 5, 2013

Design Bureau, February 2013

Our Andy frame in red crystal was featured on the February cover of Design Bureau styled by Lexyrose Boiardo & shot at OhWow book club by Dusdin Condren.

Above, the Claire in a shopping feature

Eye Love: Steven Kolb Vagazine Interview

The CFDA's Steven Kolb talks eyewear as an essential accessory and his signature look with Vagazine while sporting a slew of frames including several styles from Selima Optique . Read the entire article here.

Monday, February 4, 2013

Vintage Eye: 70's Dior Sunglasses in Elle Japan

Straight from Selima's vintage eyewear archive, this pair of angular oversized sunglasses from 70's era Christian Dior were featured in the March issue of Elle Japan. They are available at our Bond st. location and by special order worldwide.

Friday, February 1, 2013

'Are You Gonna Go My Way' by Lenny Kravitz Turns 20 Years Old!

Congrats to Lenny Kravitz whose seminal hit single, 'Are You Gonna Go My Way,' turns an unbelievable 20 years old this month! Above, the always dapper and forever cool Mr. Kravitz performs the song for a recent AOL gig in a pair of Selima for Dusan - Alexandra - sunglasses.